From Airdrops to Loyalty Programs: Rethinking Customer Engagement in Web3
The interaction with customers has gone much beyond the time of spam emails and flashy banner advertisements. Web3 changes Web experiences through decentralization and true ownership, and brands must find new methods of engaging with their audiences in a more authentic way. This shift is at the forefront with the use of Airdrops and loyalty […]
Web3 Influencer Marketing: Does It Really Drive Adoption?
Web3 has transformed the mode with which people relate to brands and projects. Decentralization, community and transparency are more desired than ever before in the digital age. Nonetheless, influencer marketing is disputable. Is it a real adoption driver in Web3, or does it merely one a hype-machine? What is the real meaning of Web3 influencer […]