Influencer Marketing in Web3: KOLs, Thought Leaders, and Token Ambassadors
What influencer marketing looks like in Web3 and how it differs from traditional spaces and sectors. Web2 Branded brands use celebrities and “lifestyle creators” (lol) to sell products. But in Web3, the community is skeptical of hype and values authenticity, expertise and skin in the game. And that’s why the work of influencers in crypto […]